some thoughts on red

i really am interested in color effects in propaganda. 

“In the 1940s, the Russian scientist S V Krakov provided support for Lüscher's theories by establishing that the colour red stimulates the sympathetic part of the autonomic nervous system, while blue stimulates the parasympathetic part. These findings were confirmed in 1958 by Robert Gerard of the USA, who found that red was disturbing to anxious or tense subjects, while blue had a calming effect. Red produced feelings of arousal and blue produced feelings of calm, tranquility and well being.”