in the middle of a bombed out street whose business long ago fled and whose residence spend transitory moments on their way to anywhere else, sits this billboard. i was in west belfast. this is not ritzy london where a billboard like this would be possibly more fitting.
who has the time/money/freedom to wake up and take the day off?
when your city is controlled by a puppet government and when those who have power are in another country how can you expect to be able to spend the day surfing?
these adds are ways of allowing impoverished areas a glimpse of what capitalistic culture they could achieve by oh, ya know, just a few extra days at work.
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